It´s always a challenge to give life to any idea. And it oftens requires a high budget to achive it. This commercial is a fairly good example of it.
At first, Biota would only make the VFX for the tornado and the pterodactyl of this fantastic voyage. But what if we could make this production work in a different way?
What if the whole adventure was animated? This way we could have more freedom to create this hazardous ride while keeping in the restraints of the budget. So that was our pitch to the ad agency. And they gracefully agreed!
Biota was in charge of the direction, design, 3D modeling, animation and post to achieve the visual illusion of this 100% CGI commercial.
As result, we received the 2013-2014 ANDA award for it.